A New Year, a new kind of event!
UnNiched is back this year with a whole new experience designed to transform pharma thought leadership events forever. For proof, check out UnNiched(micro) - a series of intimate breakfasts with leading digital and pharma marketers to talk about the latest and greatest technology that’s shaking up the business. [...]
Tags:change·conference·dialogue·experience·healthcare·marketing·mobile·Pharma·roundtable·solutions·Thought Leaders·unNiched
By Krissy Goelz (@krisgoelz)
Happy Friday, Pixels & Pills readers! It’s been a long and snowy week here in the Northeast and we’re delighted to see that the weekend forecast calls for…more snow. Oh well.
Remember how on Monday we gave you an awesome little set of marketing ideas, absolutely free of charge? Well, in the same [...]
Tags:applications·branding·business·communication·community·Facebook·HootSuite·link·messaging·privacy·scheduling·settings·snow·social media·strategy·style guide·TweetDeck·Twitter·Video
By Kimberly Reyes (@CommDuCoeur)
It’s the low-brow reality show that’s captivated audiences across the country, earning record-high ratings among 12- to 34-year-olds. MTV’s Jersey Shore follows the (often drunken) antics of eight Italian-American housemates vacationing in a summer share at Seaside Heights, NJ. Among them are Mike “The Situation” Sorrentino, a womanizer with rock-hard abs dedicated [...]
Tags:brand·campaign·demographic·Design·Jersey Shore·logo·marketing·MTV·objectives·personality·philosophy·spokesperson·television
1. One of the hardships facing the Pharma industry is its bad reputation. What are some common causes for this issue, and what can Pharma do to disprove them?
Part of the problem stems from a lack of real customer focus. Back in the mid 1980’s, the industry began vacillating about who their real customer was. [...]
Tags:adherence·adoption·adverse event·collaboration·customer·FDA·focus·guidance·information·marketing·mobile·patient·Pharma·physician·relationships·reputation·Sales·social media·Thought Leaders·Video
By DJ Edgerton (@wiltonbound)
“My show was so personal, I made it feel like you and I were the only ones there. And I’d say: ‘Boys and girls, come here. Uncle Jack wants to tell you something. You go get Mother or Daddy, Grandmother, Grandfather, whoever is in the house. You go [...]
Tags:exercise·fitness·gym·healthy living·Jack LaLanne·marketing·product·recall·television·workout
By Kimberly Reyes (@CommDuCoeur)
It’s Monday morning. It’s boardroom and brainstorms and boatloads of caffeine. And too often, these meetings leave us with a long list of things we can’t/shouldn’t do, and a very very short list of actual actionable ideas. Well, I intend on putting an end to that today.
This past Friday, I sat on [...]
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(Image via The Beauty Brains)
By Jeremy Lichtenberger (@ Air_Master_J)
Looking back, 2010 was a mixed bag. Economic uncertainty clouded over business plans and budgets, but many organizations found a way to make lemons out of lemonade: reaping the benefits of social media for cost effective marketing. Reflecting on the year that was inevitably raises questions about [...]
Tags:Android·application·consumer·demographics·disease management·economy·interaction·listen·marketing·mobile·research·smartphone·social media·unemployment
Today’s guest blog post comes from Carmen R. Gonzalez. Carmen is the Manager of Strategy and Communications at Healthcare Communications Group, a leading clinical trial recruitment and retention firm, where she spearheads new technology in clinical trial recruitment and business development initiatives.
By Carmen R. Gonzalez (@crgonzalez)
Digital applications are taking the lead in the clinical [...]
Tags:Android·application·business·cell phone·clinical trial·community·diversity·doctors·IPhone·maps·mobile·patient·Pharma·recruitment·screening·SMS·social media·staff·technology
Steve Etzler, Founder and CEO of the Business Development Institute, gives us his highlights from the event, points out some of his favorite speakers, and recounts all the key points from the roundtables.
Tags:BDI·case studies·events·highlights·Mobile Healthcare Communications·phone·roundtables·speakers·Steve Etzler·tablet·Video
Karl Schmeider, Chief Marketing Officer at Bridge 6 points out how consumer tablet adoption will change the way doctors practice and spend their off-hours.
Tags:adoption·BDI·Bridge 6·case studies·events·Karl Schmeider·Mobile Healthcare Communications·mobile optimization·phone·physician·roundtables·tablet·Video
