The Health Tweeder Wins A Global!

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The P&P crew took to the Eli Gallery in SoHo last night to accept award recognition for our groundbreaking work in the Pharma/Healthcare industry.

The Global Awards is an annual competition dedicated exclusively to excellence in healthcare communication. Now in its 16th year, the Global Awards is one of the most coveted honors in the industry. Recipients of the Global Award represent the best in class, and deliver important messaging in a groundbreaking way that resonates both intellectually and emotionally with its audience.

We’re so proud to announce that our popular Twitter aggregation tool, The Health Tweeder, won a Global award in the Website/Banner/Advergame category. The Health Tweeder was created to demonstrate the potential of social media to our healthcare and Pharma clients. It delivers a real-time view of Twitter conversations by trusted voices in healthcare around specific disease states. Our dynamic interactive infographic represents these disease states as petri dishes, which grow and shrink based on the volume on conversation around that topic. You can read more about our Health Tweeder here.

We are thankful to the Grand Jury for their recognition, and to our readers for your enthusiastic support as we continue to explore new directions in digital Pharma. Here’s our very own Jason Brandt and Guy Mastrion accepting the award!

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