By Krissy Goelz (@krisgoelz)
Maybe you’re not still making your wish list with a crayon, flipping through the Sears catalog anymore – but you never do get too old to make your list every year, do you?
I make mine every December, although I have to admit that my list includes lots of things that the ten-year-old [...]
Tags:DDMAC·Facebook·FDA·guidelines·holiday·IPhone·LinkedIn·Pharma·social media·social networks·wish list
Photo courtesy of Forbes.com
By Sven Larsen (@zemoga)
Sometimes we get so focused on social media guidelines for ourselves as Pharma marketers that we don’t always notice when something very interesting happens, and our neighbors set up some guidelines of their own….which is precisely what the American Medical Association has done. Here’s a little summary for you:
[...]
Tags:American Medical Association·communication·doctors·Education·Facebook·FDA·guidelines·hospitals·News·Patients·privacy·rules·social media·training·Twitter
By Kimberly Reyes (@CommDuCoeur)
Over the last year, Pfizer, Johnson & Johnson and Depomed have each dealt with product recalls of musty-smelling drugs. The smell was caused by tribomoanisole, a chemical used to keep wood preserved and flame-retardant, leaching through the bottles when they were stored packed on treated wooden pallets. The pharmaceutical industry’s manufacturing processes, [...]
Tags:Design·detail·digital·drugs·Johnson & Johnson·manufacturing·Pfizer·Pharmaceutical industry·platform·recall·safety·update
By Jason Brandt (@JasonDMG3)
Your house is overflowing with little handprint turkeys, construction-paper Pilgrim hats, and grocery bags full of pureed pumpkin, pecans and crescent rolls. Visions of long naps in front of afternoon football, after early mornings in front of giant balloons, are dancing in your head. It’s that time of year again. And at [...]
Tags:bloggers·cloud·community·connection·conversation·Digital Tools·empathy·FDA·guidance·information·innovation·internet·meaningful·network·opportunity·Patients·Pharma·Pharmaceutical industry·platform·social media
Image courtesy of Dvice
By DJ Edgerton (@wiltonbound)
Here’s a recent social-media post you may have missed: “5 Trends That Will Shape the Next Few Years of Social Media” by David Reinhardt for The Next Web.
Who doesn’t love a list post? It’s the No. 1 most retweeted type of post internationally.
And a prognosticating post? That’s the No. [...]
Tags:collaboration·embedding·Facebook·future·healthcare·integration·location·monitor·organization·privacy·regulation·sharing·social media·Social network·technology·Trends·Twitter
Back at Digital Pharma East, Pixels & Pills interviewed Allison Blass, author of the blog Lemonade Life, “the adventures of a twenty-something with Type I Diabetes living in New York.”
We took some time to talk to Allison about patient activism and social media, patient dialogue with healthcare companies, and what she hopes to accomplish by [...]
Tags:#digpharm·Allison Blass·Blog·conference·diabetes·Digital Pharma East·events·healthcare·Lemonade Life·patient activism·Pharmaceutical industry·social media·Thought Leaders·videos·Wego Health
This is your brand on social media.
By Sven Larsen (@zemoga)
Back in the late summer-early fall, we saw several major consumer-product brands decide that they’re not going to spend marketing and digital-media funds on their own brand websites anymore. They’ve chosen to take down their activity to just maintenance on those properties. All new activities are [...]
Tags:conversation·corporate website·Education·evergreen·Facebook·information·integration·Pharma·Pharmaceutical industry·research·social media·Social network
Katie Couric discusses her Clio Award win for the Stand Up 2 Cancer campaign, bringing together the community, recruiting celebrities, honoring the scientists, and working together towards finding a cure.
Tags:anchor·campaign·CBS·celebrities·Clio Awards·community·contest·creativity·cure·events·Katie Couric·Pharmaceutical industry·scientists·Stand Up 2 Cancer·Thought Leaders·videos
Steve Farrar & Jackie Murray talk about the work they did to promote the Rockford Health System’s DaVinci Surgical Robot.
Tags:BRUNNER·Clio Awards·contest·creativity·DaVinci Surgical Robot·events·Jackie Murray·Pharmaceutical industry·Rockford Health System·Steve Farrar·Thought Leaders·videos
Phil Deschamps, President & CEO of GSW, along with Bruce Rooke, Chief Creative Officer of GSW, talk about GSW’s involvement with the CLIO Awards, and how the changing industry landscape has impacted the event
Tags:Bruce Rooke·change·Clio Awards·contest·creativity·digital·events·GSW·landscape·Pharmaceutical industry·Phil Deschamps·prestige·sponsor·Thought Leaders·videos
