By Dan Bobear (@dbobear)
In many industries, economic conditions are slowly improving and as everybody becomes less stressed about job losses, furloughs and other ramifications of the recession, they’re ready to get back to business and get back to planning for the future.
For Pharma, that means being able to keep up with the quickly emerging and [...]
Tags:audience·brand·communication·community·connect·doctor·economy·engage·future·health advocate·innovation·leadership·listening·marketing·opportunity·patient·planning·promote·smartphone·Social network·strategy·technology
By Ellen Nowakowski
To market health care and pharma products or services to men, companies should include more images of scantily clad women and focus on visuals to connect with their target audience, right?
While men may be more responsive to suggestive ads featuring beautiful women, they may not be the right target audience, even if the [...]
Tags:ads·awareness·business·commercial·Health care·marketing·Men·Old Spice·purchase decisions·targeted·women·word of mouth
By Kimberly Reyes (@CommDuCoeur)
The e-patient movement has driven people to take control of their health and work collaboratively with their circle of care on managing and overcoming health conditions. Often referred to as “participatory medicine,” the movement is also a call to action for pharmaceutical companies to turn their attention towards education and information in [...]
Tags:communication·Communities·Compliance·consumer·digital strategy·doctors·Education·engagement·epatient·Health·information·marketing·patient·Pharmaceutical industry·Pharmaceuticals·social media·Trends·user needs
The Pixels & Pills team hits the road yet again – this time, to scenic Princeton, NJ for IIRUSA’s Multi-Channel Pharma Marketing Event.
It’s a beautifully brisk morning here in Princeton, and representatives from some of the biggest names in the industry have gathered together for an intimate discussion about “breaking down internal silos, achieving channel [...]
Tags:#mcpm·channel integration·events·industry·Multi-Channel Pharma Marketing Event·Pharma·Pharmaceutical industry·retirn on engagement·silos·speakers·Thought Leaders·videos
Oktoberfest?
Halloween?
Apple picking?
Hayrides?
Nope. The real excitement every fall is Exl’s annual Digital Pharma East!
With a lot of events, you have to decide what you want. Conference or unconference? Networking or lectures? Workshops or cocktails? Iconic elegance or cutting-edge experiments? You don’t have to decide at Digital Pharma East. It’s all [...]
Tags:conference·digital·DVD·events·healthcare·lecture·marketing·networking·party·Pharma·Thought Leaders·Tweetup·workshops
Registered attendees of the upcoming eCommunication & Online Marketing Summit in Boston, MA now have the opportunity to win up to 10 free passes to the conference for your colleagues (worth over $20,000), courtesy of Brightworks.
Here’s what you have to do to win: simply provide the correct answer to the following question…
What does CLM stand [...]
Tags:colleague·conference·contest·eCommunication & Online Marketing Summit·event·free
Jeff Greene, Director of Social Media/Strategic Services, HealthEd, explains how to translate the patient journey to the web and the difference between social media listening and social media learning.
Tags:#epatcon·caregivers·engagement·ePatient Connections·events·HealthEd·Jeff Greene·Patients·social media·storytelling·Video
John Pugh, Head of Online Communications at Boehringer Ingelheim, gives us a rundown of some of his favorite speakers and gives us the inside scoop on exciting new developments at Boehringer Ingelheim.
Tags:#epatcon·Boehringer Ingelheim·caregivers·disruptive·engagement·ePatient Connections·events·innovation·John Pugh·Patients·perspectives·social media·Video
Ben Sawyer, President of DigitalMill, describes how he became involved with ePatient Connections and the significance of gaming to global health, general wellness, and rehabilitation
Tags:#epatcon·Ben Sawyer·caregivers·DigitalMill·engagement·ePatient Connections·events·gaming·Health·Patients·rehabilitation·Video·Wellness
David Rose, Chief Executive at Vitality, explains why dashboards, competition, and good design make the most persuasive medical devices.
Tags:#epatcon·caregivers·competition·Compliance·David Rose·Design·engagement·ePatient Connections·events·Patients·Video·Vitality
