Pixels & Pills

Entries from September 8th, 2010

The Customer of Tomorrow

September 8th, 2010 · No Comments · Opinion

By Dan Bobear (@dbobear)
For the last 12 years Beloit College has released the Beloit College Mindset List, a compilation of cultural touchstones that shape the lives of people entering college this fall. Born in 1992, these millennials or Gen Y-ers represent both present and future prescription and OTC pharmaceutical consumers. Every generation has unique characteristics, [...]

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