This year, it’s all about the customer at the 5th annual eyeforpharma eCommunications and Online Marketing Summit!
Come join the many interesting and inspiring people from the healthcare industry November 8 and 9, 2010 at Boston’s Hyatt Harborside and learn what the most forward-thinking leaders in the industry are doing. The action-packed schedule includes opportunities to [...]
Tags:customer·discount code·DTC·esampling·event·eye for pharma·mobile·offline·physician·Shwen Gwee·soc·social media·speakers·storytelling
By Jason Brandt (@Jasondmg3)
GlaxoSmithKline has decided to change the way they pay bonuses to their sales representatives, tying the amount of the bonuses to the rep’s efficacy at customer service, not just the sales figures of the doctors they’re responsible for seeing. (Read more about it here.)
Are you thinking this way [...]
Tags:brainstorm·client·communication·customer·diabetes·disease management·Education·information·innovation·marketing·motivation·objectives·Patients·Sales·Salesforce·service·value
By Kimberly Reyes (@CommDuCoeur)
Even if you are the most graphic of all designers, even if you are the most chemical of all researchers, you write at work. You write reports, you write PowerPoint slides, you write emails, you write Post-It notes. You write staff reviews. You write, and you tell the world about yourself every [...]
Tags:audience·clarity·cost·health literacy·information·informed patient·Medicine·smart·treatment·value·vocabulary·writing
By Todd LaRoche (@toddlaroche)
Whether you’re just dabbling in social media or if blogging, posting, friending and following are already old hat, your people skills can make or break your social media success. In the boardroom or on discussion boards and social media sites, proper business etiquette can be a key differentiator that delivers a competitive [...]
Tags:audience·Blog·community·credibility·engagement·etiquette·information·interaction·interest·personality·social media·transparency
Photo courtesy of Fast Company
By Sven Larsen (@zemoga)
A recent survey investigated physicians’ use of smartphones, and how it fits in to their detailing preferences. Here are some of the top findings:
The majority of doctors own smartphones.
While just about all of them still permit detailing rep visits, the numbers are dropping.
And almost [...]
Tags:application·BlackBerry·communications·doctor·Droid·e-detailing·innovation·IPhone·prescriptions·smartphone·technology
By Andy Smith
Social media is the new mainstream. A new report from Nielsen Co. finds that Americans are devoting almost a quarter of their Internet time on social networking sites and blogs, a 43 percent increase compared to one year ago. In the UK, social media has overtaken every other online activity.
Pharmaceutical companies still rely [...]
Tags:Blogs·brand·Facebook·FDA·healthcare·marketing·message·Nielsen·Patients·Pharma·radio·relationships·social media·social networks·television·traditional media
By Russ Ward (@russcward)
Imitation is the best form of flattery. You’ve heard that cliche, right? We’re going to talk about that a little bit today. But it’s actually about more than imitation – we’re going to talk about assimilation, and how you need to be doing it.
When the word [...]
Tags:assimilation·drug·Facebook·HTML·HTML5·research·science·Social network·technology·Twitter
By Jason Brandt (@Jasondmg3)
All week long, we’ve been talking about things to do while your clients (not to mention half the office) is away on vacation. Whether it’s clearing your workspace or clearing your head, there’s a way to make the most of the downtime while still remaining productive.
Today, you’re not going to [...]
Tags:cubicle·dynamic·energy·experience·planning·Productivity·relax·salary·team·vacation
By Sven Larsen (@zemoga)
Do the dog days have you feeling down? Wish you were working on your tan at the beach, or backpacking through Europe with friends? As members of one big Pharm-ily, we often like to share advice with each other, but we’re really encouraging you to heed our words this time: take a [...]
Tags:Conferences·Education·event·industry·Pharma·schedule·session·Thought Leaders·unconference·workshop
By Bob Mason (@BobMasonPalio)
Ah, summertime and the living is easy – except when you’re glued to the office. While winter finds us fighting colds and viruses, summer is a breeding ground for “anywhere-but-here-itis” – the days when you’d rather be on the beach, in the mountains, at the park or participating in other outdoor recreational [...]
Tags:fun·human resources·motivation·Productivity·recognition·staff·summer·vacation·work
