Image courtesy of Max Gladwell
By Bob Mason (@BobMasonPalio)
Foursquare, Gowalla and other mobile location-based apps are changing people’s behavior. “Checking in” is gaining momentum as individuals use these applications to discover new places, people and information. According to Comscore statistics, 14 percent of all mobile users, or about 80 million people worldwide, access maps on their [...]
Tags:clinic·doctor's office·emergency·epinephrine pen·Foursquare·geolocation·geotracking·Gowalla·GPS·Hospital·medication·navigation·Pharmacy·prescriptions
Image courtesy of Present Diabetes
By Russ Ward (@russcward)
Over the last couple of weeks, if you haven’t heard people talking about Avandia, GlaxoSmithKline’s diabetes drug, you must have been on that mythical desert island that people always talk about.
The FDA convened a hearing to discuss the drug – and specifically, to discuss the heart attacks that [...]
Tags:advertising·Avandia·Blogs·cardiology·community·FDA·GlaxoSmithKline·live·marketing·media·Medicine·News·PR·press·public relations·restrictions·Twitter
By Guy Mastrion (@gmastrion)
Hey, did you see the trailer for that wild new science fiction movie? The one where robots are the size of cells and you can swallow them, and they’ll go to work inside you?
Well, that wasn’t actually a movie trailer – but it might have been your evening news…what’s it all about?
Nanotechnology [...]
Tags:Cancer·health reform·nanomedicine·nanoparticle·NIH·oncology·research·technology
By Todd LaRoche (@toddlaroche)
It seems like just yesterday that a tweet was the sound of a robin’s call. Today, tweeting is the voice of individuals and businesses – part of the new lexicon of social media. According to a recent survey by Nielsen, Twitter.com reigns as the fastest-growing social media platform.
While tweeting doesn’t replace traditional [...]
Tags:connunication·CoTweet·Facebook·marketing·Online Communities·Pharma·social media·Social network·TweetFunnel·Twitter
By Kimberly Reyes (@CommDuCoeur)
Seth Godin wrote a blog post that identifies two kinds of schooling: one where “you learn technique, facts and procedures,” and one where “you learn to see, learn to lead and learn to solve interesting problems.”
As I reflect on the educational conferences and events that Pixels & Pills has attended this past [...]
Tags:awareness·cause·change·charity·communications·Communities·conference·empower·event·Fard Johnmar·health policy·healthcare·innovation·Lung Cancer Alliance·marketing·Seth Godin·unNiched
By Kimberly Reyes (@CommDuCoeur)
It’s no shock that on Monday, February 8, 2010, people were buzzing about the Superbowl game the day before. What was a surprise is that they weren’t necessarily talking about the New Orleans Saints first Superbowl win against the Indianapolis Colts – they were most likely gushing over the Weiden + Kennedy [...]
Tags:Amgen·celebrity·endorsement·FDA·IPhone·John Mack·Johnson·Johnson & Johnson·marketing·Novo Nordisk·Old Spice·personality·Pharma·Pharmaceutical industry·social media·Twitter·VNR·Wyeth·YouTube
By Russ Ward (@russcward)
Contining our week on New Jobs in Pharma, we’ll talk today about government job opportunities.
When you talk about government jobs in pharma, most people might assume that you’re talking about working for the Food and Drug Administration. Well – the best answer there is “maybe”. First, because [...]
By Bob Mason (@BobMasonPalio)
Social media is one of the biggest shifts in modern business. Facebook, LinkedIn, Twitter, blogs, Wikis and more have created new opportunities for businesses to interact and learn about their customers, prospects, competitors and even their own employees. Twitter alone boasts 50 million Tweets each day – that’s 600 per second.
To support [...]
Tags:Blogs·brand·Facebook·Google·LinkedIn·marketing·Search Engine Optimization·Twitter·Wikis·YouTube
By Sven Larsen (@zemoga)
Which came first – the Pixel or the Pill? That’s what we’re often asked when people talk to us about our media and marketing efforts. Of course, the real question they’re often asking us is “Do you guys know anything about Pharma or are you just winging it?”
Luckily for us, we can [...]
Tags:business·digital·marketing·metrics·Pharma industry·Sales·social media·technology·Twitter
By Bob Mason (@BobMasonPalio)
Whether you’re ready or not, iPad and iPhone apps are invading the business world and the pharma industry is no exception. As the workforce becomes more mobile, the ability to complete tasks and access information remotely will become even more indispensible to medical professionals in the future. While tablet devices are nothing [...]
Tags:Apple·edetailing·iPad·IPhone·marketing·mobile·Smartphones
