By Marty Hardin (@mjhardin)
In Gilbert Ryle’s 1949 book The Concept of Mind, he introduced the phrase which titles this blog entry. He is arguing against Descartes’ concept of mind/body parallelism and the ambiguous point in which the two function in conjunction with one another. Think daydreaming while running on the treadmill as opposed to deciding [...]
Tags:communication·Conferences·doctors·engagement·innovation·insight·marketing·Patients·Pharma·research
This post is part of a week-long series identifying the challenges facing Pharma sales, and determining digital solutions to deal with these obstacles.
By Bob Mason (@BobMasonPalio)
With ever-shrinking headcount and budget figures, sales and marketing teams are under more pressure than ever to make sure that their sales forces are performing optimally.
There are about 100,000 pharmaceutical [...]
Tags:Digital Tools·doctor·efficient·Epocrates·Evernote·Google Maps·Pharma·Pharmaceutical industry·Sales·Salesforce·smartphone·technology
By Guy Mastrion (@gmastrion)
I’m going to speak heresy as an advertising creative director, specifically one working in healthcare. I’m coming to the belief that the FDA should put an end to branded TV commercials for pharma products.
Why?
Because I believe we’ve all been lulled into a healthcare coma by unimaginative, often nonsensical commercials attempting to communicate [...]
Tags:advertising·branding·commercials·communication·Compliance·creative·creativity·digital·DTC·FDA·marketing·Pharmaceutical industry·TV·Video
By Carl Turner, VP, Research Analytics Director, Palio (@leftyrightbrain)
Back in August 2009 Google debuted its Health OneBox feature. The feature modified Google search by placing disease state or condition descriptions provided by the National Institute of Health at the top of search results whenever disease state or conditions are searched. On Monday, Google updated [...]
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Ilyssa Levins, President of the Center for Communication Compliance, describes how promotional agencies can gain a competitive advantage through regulatory training and testing.
Tags:#cbism·CBI Social Media Tools·Center for Communication Compliance·digital video·events·Ilyssa Levins·regulatory issues·social media
Huron Consulting Group’s Paul Mewett talks about tracking consumer-generated content and taking measures to ensure the safety of your brand’s online presence.
Tags:#cbism·CBI Social Media Tools·digital video·events·Huron Consulting·online security·Paul Mewett·safety·social media
Lance Hill, CEO of Within3, explains how HCPs use social media differently from consumers and what he thought of DDMAC’s 2010 guideline plans.
Tags:#cbism·CBI Social Media Tools·digital video·events·FDA guidelines·HCP·Lance Hill·social media·Within3
Zoe Digital Consulting’s Zoe Dunn talks about how to use social media, listening to the consumer, and how to deliver your brand’s message.
Tags:#cbism·CBI Social Media Tools·digital video·events·marketing·social media·Zoe Digital Consulting·Zoe Dunn
Wego Health community leader and three-time cancer survivor Alicia Staley shares a patient’s perspective on how Pharma is handling social media
Tags:#cbism·Alicia Staley·CBI Social Media Tools·digital video·events·patient engagement·social media·Wego Health
Return on Focus, LLC’s Melissa Davies talks to Pixels & Pills about developing social media marketing campaigns that resonate with patients.
Tags:#cbism·CBI Social Media Tools Conference·Communities·digital video·events·Melissa Davies·Return on Focus·social media
