Humana Closes Out “Ones to Watch Week

Screen shot 2010-04-16 at 5.32.08 PMBy Jason Brandt

These days, there is no shortage of reasons to be stressed out about the “I word Im talking about insurance, and from rising rates to falling stocks to healthcare reform, its enough to make you up and move to Oman.

But one insurance company dares to go where no insurance company has gone before: into the hearts and minds of its members, “to help them achieve lifelong well-being.

Humana is a Fortune 100 company founded in 1961 to establish nursing homes, and later hospitals, with unprecedented speed and innovative design that brought patients closer to the nursing staff. In 1993, Humana devoted its services to supplying and marketing health insurance products, where it became the successful enterprise it is today, dubbed as one of the Top 5 Most Admired Healthcare Companies in the United States by Fortune Magazine.

So whats so special about Humana? First, lets take a look at their batting average: over 28,000 employees, 10.3 million members, and $30.1 billion annual revenue. Their military healthcare services administers health benefits for active duty and retired military, and Humanas RightSourceRX delivers prescription medication right to their members doors.

Humanas strength, I think, lies in their consumer programs, designed to take on childhood obesity, medical technology, overpriced healthcare, and other issues that deeply affect the medical community and its patients. Greg Matthews heads up Humanas consumer innovation division, which has produced such successful campaigns as The American Horsepower Challenge, in which middle school-aged children were encouraged to get active as they compete via an exercise video game, and The Freewheelin Bike Sharing Program, which provided athletes and spectators at the 2009 Summer National Senior Games with free bicycles, facilitating increased activity in the over-60 crowd and simultaneously reducing their carbon footprints. “The future, Matthews tells the Business Innovation Factory, “is going to be in creating health.

I hope we’ve given you a fair dose of inspiration this week. From the headlines to the hospitals, there are some important waves being made and some innovative ideas being churned out.

What are you doing to be the next “one to watch”?




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4 Responses to Humana Closes Out “Ones to Watch Week

  1. Pingback: Humana Closes Out "Ones to Watch Week | Humana Health

  2. Jason –
    Thanks so much for sharing this story … you captured it well. Its our belief that managing sickness is only half the battle – and that health means more than prevention. We have a long way to go, but truly believe in “a lifetime of well-being as a rallying cry.

    I did want to note that Im not the head of Humanas innovation center – I just talk a lot! Our chief innovation and marketing officer is Raja Rajamannar, and weve got a fantastic consumer innovation team:

    Our games for health team is led by Paul Puopolo (@2Ps); eco-health by Tony Tomazic (@tonahawk) and Nate Kvamme (@cstate3); and healthy incentives by Les McPhearson (@lesmcp). Miguel Encarnacao (@mencarna) is our visionary relative to emerging technologies and practices, and I head our community innovation and social media team. In my opinion, its by bringing all of us together that weve been able to really paint the picture of a healthy future.

    Thanks again for sharing this story; its gratifying to see more and more companies beginning to shift their models in this direction.
    All the best,