By Jim Mittler, PhD, Medical Director (@jim_mittler)
We all know that the social media revolution is happening and it cannot be stopped—this is according to the exponential growth of social media over the past several years. It has fundamentally changed the way in which information is disseminated and the way people communicate throughout the world today. [...]
Tags:#fdasm·#hcsm·American Recovery and Reinvestment Act of 2009·communication·Communities·Digital divide·digital strategy·drug safety·Education·Facebook·Health care·Health Care Reform·innovation·Legal Issues·mobile·patient portal·Patients·Pharmaceutical industry·social media·technology·United States·WebMD·YouTube
This news story is part of our week-long discussion around the theme of communication: how to speak to specific healthcare communities, and best practices for pharma executives.
By Leah Warner
The commercial interests of pharmaceutical companies continue to remain under scrutiny as evidenced by the recent announcement of the Council of Medical Specialty Societies (CMSS) “Code for [...]
Tags:advertising·clinical practice·communication·corporate gifts·digital strategy·grants·independence·marketing·Pharma·social media·sponsorships·transparency
By Sven Larsen (@zemoga)
Does this scenario sound familiar? Your sales force got cut last year so you have less reps trying to see more and more HCPs. But a lot of these potential customers cut their staff last year or took on more patients or simply don’t want to spend the time with a drug [...]
Tags:Blogs·communication·detailing·Education·marketing·Physician Social Networks·social media·technology·Trends·user needs
In the past year or so, it has become an indisputable fact among the healthcare community that social media has become an important vehicle for facilitating change within the industry. From medical professionals to patients, caregivers to those seeking a healthier lifestyle, social media has opened up the floodgates for conversation among these communities.
The Business [...]
Tags:digital strategy·Education·events·FDA·media·Pharma·social media·technology·Thought Leaders·Trends
This post is part of our new series on digital health education, in which we inspect the impact of technology in delivering important healthcare information to various parties, from populations in developing countries, to students attending med school.
By Sven Larsen (@zemoga)
Got a cool new toy? We here at Zemoga and Palio can make you something [...]
Tags:communication·Communities·Developing country·Education·Facebook·Health care·Mobile phone·SMS·technology·Telecommunication
By Sven Larsen (@zemoga)
Congratulations, to our co-sponsors, Palio, who won the Vision Award last night at the 21st Annual Med Ad News Manny Awards. The Vision award is given to the idea, concept or initiative that best exemplifies the healthcare agency of the future.
The ever gracious Mike Myers, President of Palio has this [...]
Tags:Awards·creativity·innovation·media·Pixels & Pills·social media·Thought Leaders
This post continues our week-long series around the theme of communication, identifying key communities and offering insight on how to reach them.
By Jason Brandt (@Jasondmg3)
The phrase “virtual worlds” is more likely to be met with a raised-eyebrow smirk than with a professional interest. Games like World of Warcraft conjure up images of addicted players spending [...]
Tags:communication·Communities·Digital Tools·Education·games·Health care·marketing·patient communities·Pharma·social media·Social network·technology·User Experience·user needs·virtual environment·virtual worlds
This post is part of a week-long series centered around the theme of communication. This week, we’ll identify important communities and provide tips and guidelines on how to effectively reach them.
By Russ Ward (@russcward)
Patient communities are, to many pharma executives, terrifying. They’re the Wild West – an untamed land where people say whatever [...]
Tags:Blogs·collaboration·communication·Communities·Compliance·Customer relationship management·digital strategy·drug safety·Education·epatient·HCP·marketing·patient communities·Patients·Pharma·pharma executives·social media·Social network
With all this talk of digital solutions, the FDA, and social media, we must never lose sight of what lies at the heart of our dialogue: communication. This week, we’ll identify important communities and provide tips and guidelines on how to effectively reach them.
By Tiffany Ryan (@TiffanyRyan)
Mombloggers. Mommyblogging. Fit blogging. Deal blogging. Product reviews. Product [...]
Tags:BlogHer·Blogs·Communities·digital strategy·marketing·Mom·momblogs·mommybloggers·Motrin·Ree Drummond·Social network·technology·The Pioneer Woman
Google Sidewiki: The Dust Settles
April 21st, 2010 · 2 Comments · Opinion
This post continues our week-long theme of communication, with tips and guidelines on how to reach consumer communities.
By Sven Larsen (@zemoga)
What can Google’s Sidewiki teach us, more than six months after its launch?
Perhaps, mostly, that even in the fast-paced world of social media, time will tell – and we should let it.
Opinions were certainly rampant [...]
[Read more →]
Tags:comment·Digital Tools·ePharma Rx·FDA·Google Sidewiki·Impactiviti·John Mack·Legal Issues·marketing·Pharma·Pharma Marketing Blog·social media·Steve Woodruff·technology·Trends·Wendy Blackburn