PHOTO CREDIT: @fardj
By Kimberly Reyes (@CommDuCoeur)
When Fard Johnmar founded Enspektos, he set out to deliver innovative healthcare marketing solutions through focused strategy, research, and training. A recognized leader and author in the pharmaceutical industry, Fard observed the need for collaboration and knowledge sharing among healthcare marketing professionals. His response was the Path of the Blue [...]
Tags:collaboration·communication·Digital Tools·Education·Fard Johnmar·graphic novel·Health care·innovation·marketing·Path of the Blue Eye·Pharma·social media·Thought Leaders·transmedia
By Russ Ward (@russcward)
We all agree that going mobile is easier. Some of us even argue that going mobile is better. But is going mobile safer? When it comes to electronic health records (EHR), that’s where the naysayers focus and where even the proponents find shaky ground.
We’re not just talking about useful information. Your health [...]
Tags:Digital Tools·Diversinet·EHR·Electronic health record·Google Health·Health care·Health Care Reform·innovation·Microsoft HealthVault·mobile·Pfizer·Pharma·technology
By DJ Edgerton (@wiltonbound)
Microblogging? Sooo 2008.
If you listen to the hype that emanated from SXSW, it’s all about location, location, location.
Not very long ago, the idea to make it possible for people to transmit short bursts of information to their group of friends was groundbreaking. Now that Facebook made their status updates a big broader, [...]
Tags:communication·Compliance·digital strategy·drug safety·Education·Facebook·Foursquare·Google·Microblogging·mobile·Patients·Pharma·social media·Social network·SXSW·technology·Twitter
Back in February, Damon Caiazza of GSW gave us a few good reasons not to abandon the sales force. Now he’s back with another guest blog post packed with advice on how sales representatives can maximize their value to HCPs. Read on for more of Damon’s insights.
By Damon Caiazza (@dcaiazza)
Knock knock! Who’s there? Pharma [...]
Tags:Customer relationship management·e-pharma summit·marketing·Pharma·Pharmaceutical industry·Sales
By Sven Larsen (@zemoga)
Don’t think that nurse practitioners aren’t onto you.
The drinks, the swag – the truth is, they’ve seen physicians fall temptation to pharma incentives. They’ve read the literature chastising Big Pharma for influencing doctors’ treatment decisions. And as we observed in yesterday’s post on nurse communities, they talk to each other about it.
We’ve [...]
Tags:Education·Health care·Medicine·nurse·nurse practitioner·Patients·Pharma
by Russ Ward (@russcward)
Earlier today, we tweeted about an article from a 2006 issue of Businessweek entitled “Big Pharma’s Nurse Will See You Now” and recommended that our readers check out the comments.
One response comes from a patient with Multiple Sclerosis named “Steph,” who appears to be grateful for the education and compliance monitoring she [...]
Tags:Digital Tools·drug safety·Education·marketing·nurses·Patients·Pharmaceutical industry·social media·Social network·Trends
This new series on Pixels & Pills will focus on the importance of revisiting traditional ways of thinking.
By DJ Edgerton (@wiltonbound)
I realize that by putting nursing into a series on old-fashioned medical ideas, I’m setting myself up for a lot of cranky comments. Please understand, I’m not implying that I think nursing is outmoded [...]
Tags:Health·Health care·marketing·nurses·nursing·patient·Pharmaceutical industry
By Sven Larsen (@zemoga)
Has this ever happened to you? Some well meaning person (maybe a child, maybe a date, maybe a business acquaintance) says “So what’s your story?”. And you freeze or mumble something incomprehensible. Not because you don’t have a story (in fact you may be an incredibly interesting person) but because you don’t [...]
Tags:communication·creativity·Digital Tools·media·storytelling·Thought Leaders·user needs
By Kimberly Reyes (@CommDuCoeur)
In the spirit of this week’s storytelling theme, here’s a familiar tale: January 1st rolls around, and you wake up with confetti stuck to your forehead and the faint odor of champagne from the night before. Your Facebook newsfeed is already 300 status updates deep with invigorated New Year’s resolutions: “stop eating [...]
Tags:ADAM·goals·Health·Lance Armstrong·Livestrong·marketing·Pharma·Pharmaceutical industry·resolution·social media·Social network·Support Groups·User Experience
By DJ Edgerton (@wiltonbound)
If you were to create a time capsule of significant cultural objects from the first decade of the 21st century what would you include? A lot of people would probably opt for a rubber yellow bracelet with the words “Live Strong” printed on it. And if someone dug up that [...]
Tags:branding·communication·Communities·content·Education·marketing·media·Patients·Pharma·storytelling·Thought Leaders·Trends·User Experience
