Live from the E-Pharma Summit (#epharma)
John Mangano of ComScore explains why metrics are becoming more and more important to Pharma companies and how they’re impacting the FDA’s thinking about social media.
John Mangano of ComScore on the Importance of Metrics
February 9th, 2010 · 2 Comments · Knowledge, News
Tags: #epharma·#fdasm·Digital Tools·e-pharma summit·FDA·metrics·Pharma·Pharmaceutical industry·Thought Leaders·Trends
Palio_Saratoga (Palio) // Feb 9, 2010 at 6:27 pm
Pixels and Pills talk with John Mangano at the e-Pharma Summit on the importance of metrics. #epharma http://www.pixelsandpills.com/?p=1136
Pixels and Pills at ePharma summit at AdPharm Blog // Feb 10, 2010 at 10:19 am
[...] Ad News), Robert Lucente (Augme Mobile Health), Damon Calazza (GSW), Steve Woodruff (Impactiviti), John Mangano (ComScore), Guy Mastrion (Palio) and Amy Cowan [...]