We were lucky enough to interview Damon Caiazza of GSW at the e-Pharma Summit a couple of weeks back. Damon’s insights generated a lot of buzz in the industry and he kindly offered to follow up on our conversations with a guest blog post. Read on for some lively and insightful observations from the sales [...]
Tags:#epharma·communication·digital strategy·e-pharma summit·marketing·Pharma·Pharmaceutical industry·Sales·technology·Trends
By DJ Edgerton (@wiltonbound)
Are you a products or services company?
Some of the Pixels & Pills braintrust has been meeting to discuss company strategies within their organizations and that’s a big question that’s been raised.
It also got me thinking about the future of Pharma.
Right now the industry is product based. We spend hundreds of millions of [...]
Tags:communication·digital strategy·Education·marketing·media·Pharma·Pharmaceutical industry·products·services·Thought Leaders·Trends·User Experience·user needs
By Sven Larsen (@zemoga)
The medical community is learning a hard lesson: empathy. Doctors that are better at connecting are having higher success rates in treating patients. Med schools have figured out that their current methods of preparing young doctors can actually remove it. So we have medical researchers studying, measuring, tracking empathy.
The healthcare industry needs [...]
Tags:Communities·Education·Patients·Pharma·Pharmaceutical industry·Thought Leaders·Trends·User Experience·user needs
By Russ Ward (@russcward)
I was thinking that to have a close circle of good friends is to have a trusted relationship with each person. Typically we make regular contact with each other to share our common interests and keep up with what is happening in our lives.
When we think about what it takes to develop [...]
Tags:communication·Communities·Customer relationship management·digital strategy·Digital Tools·marketing·relevance·social media·Social network·trust·User Experience·user needs
By DJ Edgerton (@wiltonbound)
Last week, Pixels & Pills’ Jennifer Abelson interviewed John Mangano of ComScore at the ePharma Summit.
In his one short talk with Jennifer, John brought up three powerful points that we thought were worth a bit more discussion.
1. Half of Americans go online for health information.
Believe it! That statistic came from a [...]
Tags:#epharma·advertising·branding·communication·digital strategy·e-pharma summit·FDA·marketing·media·Pharma·Pharmaceutical industry·social media·Thought Leaders·Trends·User Experience
By Sven Larsen (@zemoga)
British developers theMobileHealthCrowd have created a wonderful resource, simply called “101 things to do with a mobile phone in healthcare“. Explaining what it is would be pretty redundant, with a title like that. But it’s a great resource.
And it made me think – about brainstorming. Looking at this list is a great [...]
Tags:brainstorming·creativity·digital strategy·innovation·Trends
By DJ Edgerton (@wiltonbound)
Serious business.
Creative.
Cutting-edge.
Elegant.
Useful.
I bloody love the modern world!
Brilliant.
We’re not ones to “tweet” our own horn. But that’s okay, because we’re not the ones doing it.
The above are comments from users, including Joshua Slatko from Med Ad News, all about our Health Tweeder.
To state the obvious, immediacy in communication is of [...]
Tags:communication·data·Design·Digital Tools·Education·innovation·Pharma·Pharmaceutical industry·social media·technology·Twitter·User Experience·user needs
By Russ Ward (@russcward)
Bill Davenhall of ESRI, a geographic information software developer, spoke at TEDMED in a talk that’s just been posted called “Your Health Depends on Where You Live“.
He shows an iPhone prototype app that could provide “geomedicine” data – locating the user and mapping it against all of the maps of publicly available [...]
Tags:Communities·creativity·Digital Tools·Education·innovation·IPhone·Patients·Pharma·Pharmaceutical industry·technology·Thought Leaders·Trends·User Experience·user needs
Concluding our event coverage, Kristen Paulick of IIR provides a conference wrapup and talks about what’s next for the E-Pharma Summit.
Tags:#epharma·Conferences·e-pharma summit·Pharma·Pharmaceutical industry·social media·Thought Leaders·Trends
Robert Krensel of Xvivo gives his thoughts on the growing use of digital video in Pharma marketing.
Tags:#epharma·advertising·communication·Communities·creativity·digital strategy·Digital Tools·e-pharma summit·Education·marketing·media·Pharma·social media·technology·Thought Leaders·Trends·User Experience·user needs·Video
