Pixels & Pills

Entries from January 28th, 2010

Is It Time to Add Another Rung to the GROUNDSWELL Ladder?

January 28th, 2010 · No Comments · Knowledge, Opinion

By Sven Larsen (@zemoga)
What kind of social media user are you?
Forrester Research created a diagram that they called their Social Technographics Ladder (you can read all about it in GROUNDSWELL, the bestseller from then Forrester employees Charlene Li and Josh Bernoff).
Basically, people who used social networks were one of the following:

Creators
Critics
Collectors
Joiners
Spectators
Inactives

Since the diagram is [...]

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