Comments on: Breaking Out of the Creative Ghetto

By: Chris Cullmann

Chris Cullmann — Sat, 16 Jan 2010 02:59:45 +0000

A great idea. Our industry provides us with a design challenge outside of those traditionally found in marketing; regulatory review. We design innovative solutions that are compelling and must appeal to people in a variety of emotional and physical states. We must also create ideas that are attractive to the FDA and pharmaceutical legal reviewers.

By: Dean Logan

Dean Logan — Wed, 13 Jan 2010 19:06:39 +0000

Guy,

Great, great post. Especially for those of us in pharma marketing.

As a relatively newbie to the Pharma space I, too, am puzzled by the lack of innovation of how meds get packaged. The recent Target work was a great example of how some fresh thinking can truly reap a tangible benefit to the consumer.

I see John Mack’s point (http://bit.ly/8WH5ey) but think he’s missing the idea of using design as a tool to make even simple things in life easier.

The Target work is so effective because it make is easier for a person to tell their prescriptions apart. It’s not simply Design For Design’s Sake.

Great discussion starter.

By: Creative Pharma Packaging Design: Where Is It Needed? | Pharma Marketer

Creative Pharma Packaging Design: Where Is It Needed? | Pharma Marketer — Wed, 13 Jan 2010 18:31:36 +0000

[...] Guy Mastrion (@gmastrion) over at Pixels & Pills Blog took offense when a colleague “bemoaned the conservative design of most Pharma packaging” and said it was “inevitable since Pharma was a ‘Creative Ghetto.’” See “Breaking Out of the Creative Ghetto.” [...]

By: MarianCutler

MarianCutler — Tue, 12 Jan 2010 02:56:24 +0000

Love the challenge! While not on the creative side of pharma, I make my home on the communications side, and I’ve often wondered why there isn’t more creativity infused in pharma packaging. It’s perplexing why so much effort and money is put into packaging that does nothing to drive brand loyalty for consumers. Instead the packaging is torn apart behind the pharmacy counter and consumers go home with a non-descript brown bottle with 30 pills.

Yes, I’m fully aware of the argument around the number of SKUs and dosages but, sadly, it seems the most creative packaging in pharma–packaging aimed at the true end user–has been either birth control pills or the Z-pak.

Can’t wait to see our bretheren pick up your challenge.

By: jim_mittler (Jim Mittler)

jim_mittler (Jim Mittler) — Sat, 09 Jan 2010 07:04:53 +0000

Got to always challenge you’re thinking! RT @Palio_Saratoga: Break out of the ‘creative ghetto’: http://www.pixelsandpills.com/?p=935

By: ChristianeTrue (Christiane Truelove)

ChristianeTrue (Christiane Truelove) — Sat, 09 Jan 2010 06:32:37 +0000

RT @Palio_Saratoga: Break out of the ‘creative ghetto’: http://www.pixelsandpills.com/?p=935 Hey, @daphneallen!

By: Palio_Saratoga (Palio)

Palio_Saratoga (Palio) — Sat, 09 Jan 2010 06:08:04 +0000

Break out of the ‘creative ghetto’: http://www.pixelsandpills.com/?p=935