By Russ Ward (@russcward)
We knew we weren’t the only ones thinking about this. Over on his Digital Influence Mapping Project blog, John Bell has some interesting ideas on how Pharma companies can connect with HCPs by creating listening posts.
It very much reflects our own thinking that Pharma can play a valuable roll in collecting, aggregating and distributing important information for physicians and patients alike.
After all, if one of the biggest “diseases” of the 21st century is “information overload”, shouldn’t Pharma be leading the charge for a cure?