By Sven Larsen (@zemoga)
What kind of social media user are you?
Forrester Research created a diagram that they called their Social Technographics Ladder (you can read all about it in GROUNDSWELL, the bestseller from then Forrester employees Charlene Li and Josh Bernoff).
Basically, people who used social networks were one of the following:
Creators
Critics
Collectors
Joiners
Spectators
Inactives
Since the diagram is [...]
Tags:Communities·digital strategy·Digital Tools·marketing·Patients·social media·Social network·Thought Leaders·Trends·user needs
By DJ Edgerton (@wiltonbound)
Have you ever heard the expression “You’re judged by the company you keep?”
Now your social circle can even affect your credit.
Social media is being monitored. You knew this.
But it’s being monitored by financial institutions. You may not have thought about that. So far it’s just for marketing purposes, but it certainly puts the [...]
Tags:communication·Communities·Customer relationship management·Digital Tools·Education·Facebook·Health Care Reform·Patients·Pharma·Pharmaceutical industry·social media·Trends·User Experience·user needs
By Russ Ward (@russcward)
In recent weeks I have been looking for a very direct analogy that describes search engine optimization. Well I grappled with ideas like car maintenance, custodian duties, dental care and social networking as basic analogies for SEO.
But then I was running on a treadmill this morning during my usual daily workout and [...]
Tags:communication·Digital Tools·SEO·technology·User Experience·Web Design
By Russ Ward (@russcward)
Buying many things can be an outing or an event – or at least a collaborative effort, in which you share links to product listings and discuss pros and cons. But how social of a process is purchasing your healthcare?
Many people ask for help with health research, especially if they know someone [...]
Tags:communication·Communities·data·Digital Tools·Education·Facebook·Health·innovation·IPhone·Patients·social media·Social network·technology·Trends·Twitter·User Experience·user needs
By Russ Ward (@russcward)
The FDA’s Transparency Blog recently unveiled a new initiative, a simple “FDA Basics” site with general information about the agency.
In addition to the Transparency Blog and the FDA Basics site, they ran a webinar for bloggers interested in writing about health information, and they’ve got a very active YouTube channel. It’s all [...]
Tags:#fdasm·communication·digital strategy·Digital Tools·Education·FDA·FDA Basics·Food and Drug Administration·Government 2.0·media·social media·Trends·User Experience
By Sven Larsen (@zemoga)
Recently Ed Silverman noted on the In Vivo blog that doctors may be banned by their employing hospitals by accepting stock. This makes sense, in one way – of course, it’ll remove any worry about stock as a financial incentive clouding their professional judgements. But, on the other hand, if they [...]
Tags:compensation·doctors·Health·Health Care Reform·Legal Issues·Medicine·Opinion leadership·social media·Thought Leaders·Trends
By Guy Mastrion (@gmastrion)
The recently announced demise of I.D. Magazine strikes a sad note for me, as I consider the need to spread good design thinking around the globe and how that thinking has enabled the creation of emergency potable water systems like those in use in Haiti as well as innovations like the iPhone [...]
Tags:branding·Design·digital strategy·Graphic design·Industrial design·innovation·IPhone·marketing·Patients·Pharma·Pharmaceutical industry·Trends·User Experience·User interface design·user needs
By Dan Bobear (@dbobear)
Twitter is the current “mot de jour” and an increasing part of many companies marketing and corporate communications efforts. But like any media tool there are a number of “do’s and don’ts” that need to be observed in order to get the maximum benefit out of this exciting new tool. Luckily, [...]
Tags:branding·communication·Customer relationship management·digital strategy·Digital Tools·marketing·Pharma·Pharmaceutical industry·social media·Thought Leaders·Trends·Twitter
Just a quick reminder that we’ve got prizes waiting for the winners of our “Win a Social Media Library” contest. If you’re twitter handle appears below contact sven.larsen@zemoga.com or elad.ziv@zemoga.com to claim your prize!
Congratulations to these lucky winners!
@bgIndra
@richardlawler
@kelvynanderson
@phdaisy
@gemfit
By Sven Larsen (@zemoga)
How about Lego? The company that sparked a million kids’ imaginations has also been a leader in adapting technology like augmented reality and 3D animation. Their latest offering is Legoclick a new community devoted to innovation. Check out this awesome short film they created to give users a little taste of the site.
Tags:Communities·creativity·Digital Tools·ideas·innovation·Thought Leaders·Trends
