By Sven Larsen(@zemoga)
“All things are ready, if our minds be so.” – Henry V, Shakespeare
There are a lot of bloggers weighing in with their predictions for 2010 this week. People are proclaiming the coming 12 months as “The Year Social Media Grows Up”, “The Year Traditional and Digital Agencies Converge”, “The Year of MObile” and [...]
Entries from December 30th, 2009
Are You Ready for 2010?
December 30th, 2009 · No Comments · Opinion
Tags:Apple·Blogs·Cloud computing·Communities·Conferences·digital strategy·Digital Tools·Google·media·social media·technology·Thought Leaders·Trends·User Experience
Angels We Have Heard… in Pharma?
December 28th, 2009 · No Comments · Knowledge, Trends
By Sven Larsen (@zemoga)
This is the time of year for celebration, for doing good.
This is the time of year that you hear a lot about goodwill toward men.
But at work? The closest you’re likely to get to that is a basket of prepackaged snack foods, a printed greeting card, and your odd coworker getting uncomfortably [...]
Tags:advertising·communication·Communities·community outreach·Customer relationship management·digital strategy·Digital Tools·Education·johnson and johnson·marketing·media·Pharma·Pharmaceutical industry·social media·Thought Leaders·Trends·User Experience·user needs
Happy Holidays from P&P!
December 24th, 2009 · No Comments · Uncategorized
As the lights go dark around the Pharma industry, Pixels and Pills will be taking a short holiday break. We’ll be back on Monday, Dec. 28th with some year end thoughts. In the meantime, we hope all our readers enjoy everything that the holiday season has to offer. Happy holidays, everyone!
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Can We Fix Pharma’s Trust Issues?
December 23rd, 2009 · No Comments · Opinion, Trends
By DJ Edgerton (@wiltonbound)
Who do you trust?
That’s always been a big question when it comes to healthcare. And it’s a big question in the world of social media (heck, Chris Brogan even entitled his book, Trust Agents). So it makes sense that Pharma would be focussed on social media as a means to build consumer [...]
Tags:advertising·brand loyalty·branding·communication·digital strategy·marketing·Pharma·Pharmaceutical industry·social media·Thought Leaders·Trends·User Experience
Did You Win Our Social Media Library Contest?
December 22nd, 2009 · 2 Comments · News
By DJ Edgerton (@wiltonbound)
It’s the time of year when it’s better to give than receive so Pixels and Pills (with a little help from our friends at Wiley) is happy to play Santa. We asked you to retweet the #PNPSM hashtag and in return you had a chance to win a full social media library [...]
Tags:#pnpsm·contest·Digital Tools·Education·social media·Thought Leaders·Twitter·winners
Why You Need to Rethink Your 2010 Strategy
December 21st, 2009 · No Comments · Opinion, Trends
By Sven Larsen (@zemoga)
What will the Pharma industry be like in 2010?
Even though there are only 10 days left in 2009 I don’t think that’s a question anyone can accurately answer. Not because there’s a lack of experts who could make educated guesses. But because events continue to transpire that cloud the crystal ball for [...]
Tags:drug safety·Health Care Reform·Pharma·Pharmaceutical industry·prescription drug costs·Thought Leaders·Trends
Is Your Doctor on Yelp?
December 17th, 2009 · No Comments · Opinion, Trends
By Russ Ward (@russcward)
Do you use Yelp? It’s a popular review site for restaurants, salons, retail outlets and, oh yeah, doctors. Yelp is just one of the the latest tools that helps patients find health care professionals and share their experiences online. It joins the vast arsenal of digital tools (including Facebook, Twitter, blogs, etc.) [...]
Tags:Blogs·branding·communication·Communities·Customer relationship management·Digital Tools·Education·marketing·Patients·Pharma·Pharmaceutical industry·Sales·social media·Social network·Thought Leaders·Trends·Twitter·user needs
Did You Enter Yet?
December 16th, 2009 · No Comments · News
By Sven Larsen (@zemoga)
One last reminder that in the season of giving, we’re giving away free books! REMEMBER THE CONTEST CLOSES THIS SUNDAY, DECEMBER 20TH!
Thanks to our friends at Wiley Publishing, we’re giving away copies of instant social media classics like TRUST AGENTS, WORLD WIDE RAVE, TWITTER POWER, INBOUND MARKETING and 140 CHARACTERS .We’ve got [...]
Tags:branding·communication·Communities·contest·digital strategy·Education·library·media·social media·Thought Leaders·Trends·Twitter·User Experience
What’s Your Pharma Wishlist for 2010?
December 15th, 2009 · No Comments · Opinion, Trends
By Sven Larsen (@zemoga)
Do you have all your holiday shopping done yet? if you’re like most of us you’ve probably received wish lists from your friends and family, so you know what kind of gifts they would like this holiday season.
Well in the interest of public service I thought I would do the same for [...]
Tags:communication·Communities·Digital Tools·drug safety·Education·FDA·Health care·marketing·media·Pharma·Pharmaceutical industry·social media·Thought Leaders·Trends
Can Innovation Be a Pharma Game Changer?
December 14th, 2009 · 1 Comment · News, Opinion
By DJ Edgerton (@wiltonbound)
Are you looking for a real competive advantage in 2010? If I were you I would focus on innovation.
Crumpleitup.com turns fun brainstorm projects into reality, to encourage people to become more physically active. So far the projects include an active-video-game project, a free bicycle-sharing pilot program, and the cool (although maybe less [...]
Tags:Communities·Customer relationship management·digital strategy·Education·innovation·Managed care·marketing·Pharmaceutical industry·social media·Thought Leaders·Trends·User Experience·user needs·Wellness