Pixels & Pills

Entries from October 7th, 2009

New Focus of Pharma: Risk Management Throughout the Life Cycle of a Medicine

October 7th, 2009 · No Comments · News

By Jim Mittler, PhD
Creating a heightened focus on drug safety early in the drug development process is becoming the new paradigm for pharmaceutical companies. After hearing risk management representatives from several large pharma companies (Biogen Idec, Cephalon, Roche, and sanofi-aventis) speak at the FDAnews Second Annual Risk Management and Drug Safety Summit, titled Building an [...]

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Patient 2.0: The Consumer’s Healthcare Experience

October 7th, 2009 · No Comments · Opinion

By DJ Edgerton
The recurring series of Patient 2.0 posts looks at what goes on outside the marketing company and the exam room. Where are the other links in the healthcare chain and how can digital technology help them?
Outpatient Procedures.
Testing, x-rays, biopsies, minor surgery like LASIK, or a procedure like a colonoscopy – those day trips [...]

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