By DJ Edgerton
I believe the FDA assumes inherent common sense – and I believe that’s exactly their problem.
Hear me out. I know you’re thinking, “Are you kidding? The FDA? The ones who mandate mile-long warnings nobody listens to and stipulates enormous patient inserts nobody will ever read? That’s your definition of common sense? And you [...]
Tags:Compliance·data·Digital Tools·drug safety·FDA·Legal Issues·Patients·Pharmaceutical industry·Risk mitigation·Trends
By DJ Edgerton
You’ve heard the stories about them. Canaries were used up until very recently to monitor air quality in mines. When they stopped singing and dropped dead, it was time to beat a hasty retreat. A bit startling for those of us who are PETA-friendly, but effective.
And they’ve become the icon for that part [...]
Tags:consolidation·FDA·Opinion·Pharmaceutical industry·risk·Trends
By Sven Larsen
Quick, what’s the fastest growing segment in the digital space? Facebook? Twitter? Both of those platforms have posted impressive growth over the last year. But perhaps, the most astounding story in terms of consumer & developer adoption has been the growth of the iPhone Apps store. Mashable reports today that the number of [...]
Tags:applications·Communities·Digital Tools·Education·IPhone·Pharmaceutical industry·social media·Trends·user needs
By Guy Mastrion
Recently, here in the office of provocation and stimulation, I questioned the aesthetics of a particular proposed campaign that we were sending to a client. My challenge had little to do with my own preference. I loved the look of the work but it seemed misaligned with the business objective; and my reaction [...]
Tags:advertising·Brand management·branding·digital strategy·marketing·Marketing and Advertising·Pharmaceutical industry·Strategic planning·user needs
MTV Shows
By Sven Larsen
Remember this moment at last month’s MTV Video Awards? Chances are you didn’t actually see it live, you probably saw it on You Tube (where it has registered over 6 million views) or embedded on a blog like we’ve done here. Clips like this or the equally ubiquitous Susan Boyle performance from [...]
Tags:branding·digital·Digital Tools·social media·Trends·Video·You Tube
Image by http://www.flickr.com/photos/fastjack/ / CC BY 2.0
By DJ Edgerton
Digital media functions on trial and error.
Wikipedia was supposed to be a behind-the-scenes section of an online encyclopedia.
SMS was supposed to be a way to check mobile networks.
Twitter was designed as a way to use your mobile phone to send mass SMS messages.
Users take a new product [...]
Tags:Digital Tools·FDA·Legal Issues·social media·Software release life cycle·technology
By Guy Mastrion
I recently finished reading the 25th anniversary edition of The Gift by Lewis Hyde. It remains stellar for anyone involved in the making of art and, maybe even more poignantly, in commerce too.
Lewis Hyde deftly leads us through the history of The Gift as an idea, as a representation of [...]
Tags:Design·Digital Tools·innovation·social media·Thought Leaders·Trends·User Experience
By DJ Edgerton
The relationships between patients, healthcare professionals, Pharma and the FDA are fraught on all sides. Emotions run high and names are frequently called as one group describes how the other group makes their life difficult.
But – here’s an outrageous concept – they don’t have to be so adversarial. Each party could actually be [...]
Tags:collaboration·Communities·Digital Tools·Education·FDA·Health care·Patients·Pharma·social media·Trends
Pixels and Pills hosted it’s first ever Tweetup last night (part of the social activities surrounding the Digital Pharma Conference) and we had an awesome time talking and exchanging ideas with the ceme de la creme of the Pharma blogosphere. Thanks to conference organizer Shwen Gwee for hosting us and friend of the blog Sarah [...]
Tags:Blogs·Communities·Conferences·social media·Tweetup·Twitter
By DJ Edgerton
Quick. What do you know about vaccines?
Unless you work directly in the field, there are probably two main points that spring to mind first. One, that it’s flu shot time. Two, some reference to the vocal minority that fears vaccines (think celebrity Jenny McCarthy).
But how about this fact about vaccines? This spring, the [...]
Tags:Disease Prevention·H1N1·Health care·Pharma·Pharmaceutical industry·Trends·Vaccines
