Surgeons are brilliant but cantankerous.
Pediatricians are patient and easy-going.
The idea that different medical professions attract different personalities is actually not only stereotypical – or even common-sensical. It’s actually a validated phenomenon. Several studies and lit reviews have investigated the phenomenon – even matching specialties by Myers-Briggs temperament.
Interesting. So if you’re looking to reach physicians with [...]
Tags:Communities·Customer relationship management·Digital Tools·Healthcare Professionals·Social network·technology·User Experience
By Guy Mastrion
The debates never seem to end about the ideal UI design. And the truth is there really is no ideal. However, there is a best-case scenario for just about every situation. It takes a thoughtful and wide-ranging assessment to understand what might be called the cost-benefit ratio or ROI of any solution.
The objective [...]
Tags:Design·digital strategy·Human-Computer Interaction·Pharmaceutical industry·Project management·User Experience·User interface·user needs·Web Design
Second in a recurring series, Patient 2.0 posts look at what goes on outside the marketing company and the exam room. How can digital technology help the other links in the healthcare chain?
#2: The Waiting Room.
Dante’s First Circle of Hell was Limbo, the place of sorrowful waiting, aloneness: the best of the circles of hell, [...]
By Guy Mastrion
Open your Web browser…tweet your tweets, post to Facebook, flick on Flickr, show yourself on YouTube, link up on LinkedIn, and blog away… wow, there are a whole lot of things to do!
But what’s your point? Do you even have one? Are you simply interested in sharing your life (although that’s probably not [...]
Tags:branding·Communities·Facebook·Linked In·marketing·social media·Social network·Twitter·User Experience·You Tube
By DJ Edgerton
The FDA has been begging for suggestions on how to be more transparent, which in itself was impressive – but now, they’re actually doing what the industry assumed would never happen. They’re convening a public hearing on social media.
This, to put it mildly, is big news. Very big.
By Sven Larsen
With all the *ahem* “spirited debate” surrounding healthcare reform it’s clear that there is one part of Obama’s plan that everyone agrees with. Medical records need to be digitized in order to save money, improve communications between care facilities, and improve patient access.
Perhaps both sides are so ready to agree because [...]
Tags:Cloud computing·data·Health Care Reform·Patients·technology
By DJ Edgerton
“If I have seen further it is only by standing on the shoulders of giants.” Another Isaac Newton quote, there.
Have you tried the BASE Method recently? No, it’s not a complicated scientific deductive analysis. BASE is a common acronym for “borrow and steal everything” – a tongue-in-cheek description of not reinventing the wheel.
(Borrow [...]
Tags:Best Practices·digital strategy·Pharma·social media·User Experience
By Sven Larsen
What is the largest untapped resource in your organization?
In a recent article in McKinsey Quarterly entitled “Six ways to make Web 2.0 work“, Clay Shirky, an adjunct professor at New York University identified “the underused human potential at companies” as “an immense ‘cognitive surplus’ and one that could be tapped by participatory tools.” Shirky’s point was [...]
Tags:Communities·Data Capture·Methodology·Productivity·Social network·user needs
By Guy Mastrion
The core tenets of direct marketing are Audience, Offer, and Message – in that order, always. The idea is to first define your core target audience, and then develop a relevant offer. For instance, use the product and your smoker’s teeth will be whiter than ever. Or, buy this knife and get [...]
Tags:advertising·awareness advertising·digital media·marketing·media·technology
image courtesy http://www.flickr.com/photos/rcktmanil/ / CC BY-NC-ND 2.0
By DJ Edgerton
The white coat and black bag now belongs to Generation Y. If you’re used to that phrase being employed to describe the school kids babysitting and mowing lawns, the inexorable passage of time might make this a little surprising. This was fodder at this summer’s American College [...]
