By Guy Mastrion
The consumer is not an idiot she is our medium.
We have a lot to learn from social media. The new and powerful insights gleaned from this environment offer us fresh perspectives on what matters most to the communities we serve, and what does and does not work for them.
Social media is democracy in [...]
Tags:Communities·marketing·Patient Outcome·Patients·social media·Social network
By Guy Mastrion
This morning I went out for a walk and had this great old Johnny cash song in my head called, “One Piece at a Time”
The song relates the story of an auto worker who can’t afford the car of his dreams so he sets out to take the parts home from work, In [...]
Image courtesy of www.overlakehospital.org
By DJ Edgerton
If you knew that you needed to talk directly with a very specific type of person who made up a very small percentage of the overall population, what would you do? Well, clearly, you’d try to find places where they got together. No sense knocking on random doors all over [...]
http://www.flickr.com/photos/cote/ / CC BY 2.0
By Guy Mastrion
Not too many years ago the web and digital technologies were just another spoke in the wheel of communications and commerce.
Today these technologies are the hub.
Having the privilege, of working with many pharmaceutical clients and looking at their corporate websites I’ve come to the conclusion that by and large [...]
Tags:digital strategy·marketing·social media·technology·Thought Leaders
By DJ Edgerton
In many ways, conventions seem like a bit of a throwback. Companies have less money, and we all have less time, to go on junkets. Right?
But on the other hand, work is all vastly more portable than they ever were. With a laptop and WiFi, you can continue your work seamlessly from anywhere [...]
By Guy Mastrion
Published in 1961 by Rosser Reeves, Reality in Advertising may be the greatest book ever written on the subject.
It seems the ever-present debate about how to value advertising is just about as old as the medium itself and the sublime beauty of this little book is that it perfectly unpacks all the baggage [...]
Tags:Education·marketing·Pharma·social media·technology·Thought Leaders·User Experience
image courtesy of www.biojobblog.com
By Guy Mastrion
We look to technology to help make our lives easier, to solve problems big and small, and today we are confronted by a huge economic crisis and a pressing need to adapt our lives and our outlook to what seems to be a less vibrant future.
Social media is the latest darling [...]
By Guy Mastrion
For Pharma marketers, digital media (the web specifically) is anything but black and white.
The FDA requires that all branded marketing and promotional materials be viewed within the context of the approved label. For brands and the consumers they serve this means indication, claims and the requisite fair balance.
As marketing partners we understand the [...]
Tags:Compliance·Education·FDA·Legal Issues·Pharma·social media·Web Design
http://www.flickr.com/photos/cogdog/ / CC BY 2.0
By DJ Edgerton
1. The Path of the Blue Eye.
2. Whydot Pharma.
3. WSJ Health Blog. For why you should be reading these top three blogs, look at the previous Ten Twitterers We’re Following post. Smart stuff in any medium.
Tags:Blogs·Opinion·Thought Leaders
By DJ Edgerton
Diagnosis: deja vu.
Fourteen years ago, there was another health care debate going on. But 14 years ago, there were no social networks, no blogs, no microblogging, no HD video, no Java widgets, no electronic health records – email and the web barely existed, at least in a general public-knowledge sense. But, people were [...]
