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The Pitts and the Pendulum: Swinging Toward a Pharma Social Media Future

By @SpitzStrategy The power and potential of social media excites and intimidates every industry, as brand stewards the world over continuously experiment, indulge, sometimes get their hands slapped, but...

Social Media Purpose: Finding a Path to Engagement for Healthcare & Pharma Brands

By Matt Noe, Strategy Director, MEplusYOU and Amber Benson As an active participant in the never-ending discussion of social media guidance for pharmaceutical companies, MEplusYOU...

TEDMED 2013: Digital Health Innovation & Collaboration

Free Speech, Fair Balance, and the Future of Pharma

By @Spitz Conversations between pharmaceutical sales reps and physicians are now tightly controlled experiences. Interactive visual aids and other tools are linear and highly...

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